Sony brand engagement video
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GALLERY
Sony Products Galore
Sony Products Galore
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Camera Rig Setup
Camera Rig Setup
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Sony Hear.On Headphones
Sony Hear.On Headphones
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The team at work
The team at work
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Sony Watchman
Sony Watchman
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Explore
Explore
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Expert Blogs
Expert Blogs
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Arranging products
Arranging products
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Getting it just right
Getting it just right
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CREDITS

Director / Animation / Editor: Marko Anstice
 

VFX Director: Mark Mathieson
 

Copywriter: Philippa Todhunter
 

Producer / Project Management: Rebekah Renford
 

Creative Group Head: Jade Tomlin
 

Creative Director: Yannick Connan
 

Sound Design: Nathan Palmer

SONY BRAND ENGAGEMENT

Sony wanted to engage with fans online, so they asked us to come up with a video to act as their YouTube trailer. It had to show off the brand’s playful side and the many ways fans could interact with Sony online, encouraging them to be part of the action. So we got creative with some paper, a little plasticine and a whole host of Sony products, past and present, to create a fun stop-motion piece.