© 2019 by Rebekah Renford

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SONY MDR-1000X HEADPHONES

Promotional Lifestyle Film

Sony asked us to tell a story to promote their flagship product at the IFA 2016 show – innovative MDR-1000X noise cancelling headphones. With a host of never-before-seen features we created a suite of assets - led by a lifestyle video based on the idea of the “Pro Traveller”. It shows the new features and industry leading noise cancelling in real-world situations. This accompanied global ATL and BTL assets we made as part of a multi-channel launch strategy.

Technical Features Film

Tasked with showcasing the innovation in Sony’s latest MDR-1000X headphones, we created this video demonstrating cool new features like touch-to-talk functionality and ambient sound mode. Made to accompany the 45 second lifestyle video, we developed a new visual design language and graphical style to quickly convey how each feature worked. We also shot the video so that it could be split into individual feature videos for different purposes and channels.

Content was shot in London, UK and Turin, Italy.

CREDITS

PRODUCT FILM


Creative Director: Yannick Connan


Creative Group Head: Jade Tomlin


Concept: Jade Tomlin, Jon Williams, Marko Anstice, Mark Mathieson


Copy: Jon Williams


Producer & Project Manager: Rebekah Renford


VFX: Mark Mathieson
 


FEATURES FILM


Creative Director: Yannick Connan


Creative Group Head: Jade Tomlin


Concept: Marko Anstice, Mark Mathieson


Copy: Jon Williams


Producer & Project Manager: Rebekah Renford


VFX: Mark Mathieson


Editing: Marko Anstice, Mark Mathieson

EXTERNAL CREDITS

Production company: Habana Creative (London) & Lule Production (Turin)


Producer: Andy Welch (Habana Creative) & Alessandra Richiardi (Lule Production)


Director: Cassidy Burcher


Grading: OKAY STUDIO


Music: Simon Epstein (Signal Sound) & Eleni Hassabis


Director of Photography: Benjamin Thomas