When Nokia launched the Asha line of devices they also added a new feature called Fastlane to their operating system. The feature puts everything you love just a swipe away. It lets you jump to your favourite apps, update social media and play games and music with just a swipe. 

We found four friends in Santiago, Chile to use the new Asha phones and Fastlane to put together a super-bright bike ride through the city -- picking up friends along the way.

The soundtrack was locally sourced in Chile to uphold the brand value of authenticity.


Director / DOP / Editor: David Betteridge

Creative Director: Yannick Connan

Art Director: Simon Voigt

Concept: Chris Tozer, Nick Tebbutt, Simon Voigt

Producer: Paul Albert 


Project Manager: Rebekah Renford

Copy: Nick Tebbutt

Music: Los Adoloscentes by Denver

Production Company: Straightforward Films / Bud Theisen