NOKIA ASHA 501
When Nokia launched the Asha line of devices they also added a new feature called Fastlane to their operating system. The feature puts everything you love just a swipe away. It lets you jump to your favourite apps, update social media and play games and music with just a swipe.
We found four friends in Santiago, Chile to use the new Asha phones and Fastlane to put together a super-bright bike ride through the city -- picking up friends along the way.
The soundtrack was locally sourced in Chile to uphold the brand value of authenticity.
Director / DOP / Editor: David Betteridge
Creative Director: Yannick Connan
Art Director: Simon Voigt
Concept: Chris Tozer, Nick Tebbutt, Simon Voigt
Producer: Paul Albert
Project Manager: Rebekah Renford
Copy: Nick Tebbutt
Music: Los Adoloscentes by Denver
Production Company: Straightforward Films / Bud Theisen